Being mobile friendly is a must. What was once an added bonus to the experience of your users is now a requirement for your web presence. A strong mobile experience captures the attention of your potential customers where they actively seek information the most.
Adhere to the best practices and strategy to put your products on the screens of very motivated potential customers.
Have the ability to know what products appeal to which users in real-time to tailor content and experience to the eyes on your site.